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Tata Motors
Tata Altroz CNG — Hidden Truths
CNG cars usually come with a cylinders.
This one hid it.
3 DVC Campaign
Instead of explaining the feature,
we built a campaign around something people relate to more —
Not knowing what to share and what to hide and from whom.
Some things are best kept hidden.
Three films. Shot in a day.The feature was hidden.
The idea didn’t need to be.
From emotions…
to price tags…
to moments that go a little too far.
Each film took a familiar human situation
and pushed it just enough to make the point.
Client: Tata Motors
Work: DVC Campaign
Year(2024)
Role: Writer, Creative Director
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