My role in video production is focused on the upstream strategy and creative direction. Guiding concepts, managing talent, and ensuring the final product aligns with brand and performance goals. I specialize in maximizing the ROI of video assets.

Key Contributions:

• Production Direction: I led the direction of 40+ A+B Contents thumb-stopping ads for paid channels. My oversight ensured these videos simultaneously helped break cultural taboos and meet e-commerce targets.

  
  

• Efficiency & Scale: I oversaw the writing and production of a 3-DVC campaign shot efficiently in a single day, demonstrating high ROI on both budget and brainpower.

  
  

• End-to-End Delivery: I oversaw the creative process from initial script to final delivery, guaranteeing consistency in Brand Voice and Tone across all video content.