Brief
Get leading jewellery brands and industry stakeholders
Who were launching events, revamping their identity, or scaling brand presence
To position themselves as premium, contemporary, and culturally relevant players
By developing distinct brand identities, providing creative direction, and producing high-impact campaign content

The Work
Across multiple projects in the jewellery industry from event launches to brand repositioning. I led the creative development that helped brands stand out in an otherwise traditional market space.

This included:

• Creating fresh, high-end brand identities

• Designing campaign narratives that blended luxury with cultural relevance

• Providing creative direction across mediums (print, digital, on-ground)

• Producing event content for major industry shows like Couture India, helping establish visual tone and storytelling from invite to stage

By balancing sophistication with bold storytelling, each campaign not only elevated brand perception but also brought tangible engagement from both trade and end consumers.