Akshay Gondkar Creative Director
You don’t know much about me.
And that’s honestly kind of rude.
But hey, I’ll let it slide... this time.
So here are some facts, opinions, and unfiltered thoughts straight from the brain that overthinks lunch menus, romanticizes stationery, and occasionally forgets what day it is.
This is me, minus the corporate filter and plus two cups of coffee:
1. I believe good ideas should make you feel something before they make you think anything.
2. I collect words I love in my notes app. Current favorites: fuzzled, bakaiti, highkey.
3. My dream project is writing dialogue for a shampoo ad that sounds like a Christopher Nolan scene. No one’s asked. Yet.
4.My toxic trait? Thinking I can write “just one more line” before lunch.
5. After writing 300+ skincare scripts, my brain sometimes talks like a dermat with total 'anna 24 ghanta chaukanna' energy.
6. I think advertising is psychology wearing better clothes. (TBH it was said by somebody else. I honestly don't know who.)
7. I have a deep respect for deadlines. I also like to flirt with them.
8. Once had a campaign idea in a dream, scribbled it down at 3:47am, pitched it later. It actually worked. Now I pretend it was “strategic subconscious ideation.”
9. “Quick tweak” is never quick and always involves a spiral.
10. At this point, I think the ad industry runs on coffee, chaos, and people who can write under pressure while pretending not to panic.
