Akshay Gondkar  Copywriter, Strategist

Brief
Get the existing TVC updated
Who needed a seamless switch to the new Acne Star product
To ensure visual continuity and maintain original production quality
By overseeing precise rotoscope work to replace the product cleanly in post
 

The Role
When the client needed to replace the featured product in an already aired TVC, I stepped in to supervise the critical phase of rotoscopy - ensuring every frame retained the sharpness, lighting, and natural integration of the original shoot.
 

My focus was on fine-tuning details frame by frame, minimizing any break in continuity, and guiding the team to deliver a flawless final output that stayed true to the brand’s visual standards.
 

This wasn’t just a technical replacement - it was about preserving the integrity of the film, without the audience ever noticing a change.