Akshay Gondkar  Creative Director

Objective
To showcase the brand’s growth, impact, and positioning through credible data and storytelling, packaged into a compelling case study video for both internal stakeholders and external partners.
 

The Approach
We collaborated closely with cross-functional teams across the organization -sales, marketing, R&D, and analytics - to gather accurate performance data and validate all brand claims. This collaborative effort ensured that every insight in the video was grounded in fact, not fluff.
 

Once the data was locked, we crafted a clear and engaging narrative that brought the story of Parry’s Low GI Sugar to life. Using a mix of stock footage, licensed music, branded graphics, and custom animation, we designed a visual flow that was informative yet emotionally resonant.

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Outcome
The case study video became a go-to asset for stakeholder meetings and external presentations - clearly communicating the brand’s unique positioning and measurable success.

This project not only brought the numbers to life, but also cemented Parry’s Low GI Sugar as a brand with both innovation and impact at its core.