Akshay Gondkar  Creative Director

Brief:
Get audiences across the Hindi-speaking market
Who enjoy a light, tea-time snack
To understand and embrace the new Sunfeast Marie variant
By creating a seamless Hindi version of the original Tamil/Telugu TVC that communicates the product’s key benefits

 

The Idea
Sunfeast introduced a new Marie biscuit designed to be light on the stomach, ideal for those everyday tea or coffee breaks. The original TVC, crafted in Tamil and Telugu, needed a Hindi adaptation that could carry the same warmth, clarity, and intent.

 

That’s where we stepped in. From rewriting the script with region-sensitive phrasing to managing dubbing, sound mixing, and delivery. Ensuring the final Hindi version was just as effective and engaging as the original.

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The result was a smooth, culturally resonant TVC that maintained the tone, rhythm, and message while making it feel native to the Hindi-speaking audience.

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Brand Equity

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