top of page

Brief 1

Tata Motors: Altroz iCNG

Brief
Get people to notice the cleverly hidden CNG cylinders
Who are looking for more boot space without compromising on performance
To drive awareness of Tata’s innovative iCNG feature
By creating a humorous video series rooted in everyday human behavior

Idea
Humans love to gossip, overshare, and get trapped in situations which one could easily pass by just being aware of surroundings. We tapped into this universal trait to highlight Tata’s clever design: a CNG cylinder that’s tucked away, out of sight but not out of value.

The campaign played on the idea that some things are best kept hidden, using light-hearted storytelling and relatable situations to mirror how people sometimes reveal too much, while the Altroz iCNG smartly doesn’t.

The result? A humorous and memorable campaign that perfectly aligned with the brand’s tone and product USP.
Earning over 10 million views across platforms.
 

Brief 2

Tata Motors: Altroz CNG – Voice Assist Campaign

Brief
Get the audience talking about voice-assisted technology
Who are young and constantly seeking novelty
To consider the new Altroz as their next car
By highlighting smart features that make them feel heard and in control

Idea
In a world where people often feel overlooked or unheard, the feeling of being truly listened to is powerful.

We tapped into this insight to build a campaign around the voice-assisted command feature in the new Tata Altroz. The narrative revolves around moments where people are usually ignored - only to be surprised when the car actually listens and responds.

The ad delivers a smart and relatable story, putting the voice-assist feature at the heart of it, while subtly introducing wireless charging as a bonus. It’s about tech that listens, in a car that understands what today’s drivers want.

A fresh, youthful take on innovation - made to speak directly to those who expect more.
 

  • Instagram
  • LinkedIn
bottom of page